Completed at Tomorrow Partners
Role: Lead designer, illustrator
Art direction: Gaby Brink
Whole World Water is a revolutionary fundraising initiative—and a new model to do business—that unites the hospitality and tourism industries in combating the global water crisis. The Campaign was launched by former (RED) CEO Jenifer Willig and kontentreal production company founder Karena Albers, with an advisory board that includes Richard Branson and other visionaries. The goal is to provide universal access to clean drinking water and basic sanitation to one billion people within a decade.
The solution: invite hotel chains to simply filter, bottle, and sell their own water and contribute 10% of proceeds to the Whole World Water Fund. Our challenge was to educate potential members on this urgent crisis, communicate the complexity of the Fund model with clarity, and urge readers to join the initiative. The result is a modern, fluid website that drives audiences to take action in delivering radical positive change to the Earth and their bottom line—balancing environmental, health, and economic priorities.