DesignBuildBLUFF is a program within the University of Utah's architecture school. Students collaborate with Bluff, Utah community members to design, plan, and build custom homes, drawing on local wisdom, materials, and building techniques along the way.
Program Director José Galarza engaged me to build DesignBuildBLUFF's brand from the ground up, including brand guidelines, identity, website, and collateral for the program. I brought in collaborator Kelsey Premo Jones to help tackle this challenge.
Together, we crafted a brand that is full of energy and remains in keeping with the University of Utah brand while expressing its own scrappy, intuitive, hands-on personality.
I led the design process from primary research to art direction to production and am happy to say this was one of the greatest collaborations I've experienced as a designer.