A dedicated, passionate group working within The Nature Conservancy, Coastal Resilience works with endangered coastal communities worldwide to enable, document, and map restoration efforts.
Initially, Coastal Resilience approached my collaborator, strategist Susan Andres, and me to complete a simple refresh. After a round of stakeholder research, though, we found the Coastal Resilience team have long suffered the effect of preaching to the choir. They largely interact with a small, like-minded and similarly-abled scientific community.
I've pushed myself to deliver a solution that invites users to participate by experiencing and sharing Coastal Resilience stories, by providing impeccably clear navigation, and by opening the door to potential partners for Coastal Resilience.