I was selected to design the materials for the CCA Career Expo. I chose a saturated, rich color scheme and broadside-inspired typography to carry the message. In order to maximize budget and minimize material, I designed the expo posters to be two-sided: one side advertising the main Career Expo, and the other side prominently advertising a supporting event that was, in previous years, under-attended.
In the initial client meeting, the clients asked for a poster, a table tent, table signage, stickers, a program cover, a plotter poster, and an email blast image. The clients were so excited with the direction, they asked for exciting extras like vinyl bags, foil-stamped napkins, and hand-decorated cakes. I laser cut stencils and stenciled the cakes with cocoa.